Siri was A Pretty Big Deal back in October when the iPhone 4S was announced, to a large degree because the update was otherwise cosmetically the same. But nearly six months later, a survey tries to determine if iPhone 4S owners are actually using the virtual assistant -- and the results are "sort of."
The Wall Street Journal is reporting on new research released this week indicating that 87 percent of iPhone 4S users are using the virtual assistant Siri each month, although for many it's limited to "at least one feature" of the technology, such as setting an alarm. Parks Associates, the consulting group who surveyed 482 iPhone 4S owners, claims "making phone calls and sending text messages" rank as the most popular Siri activities.
"Roughly a third of 4S owners use Siri to place phone calls, send text messages, or look up information daily or almost daily," the report reveals. "Many other Siri services are getting little pickup, however. They include playing music and scheduling meetings. Thirty-two and 35 percent of 4S users, respectively, said they had never used Siri to perform those actions. Those categories also had some of the lowest percentage of users that did either daily or almost daily."
Other tasks such as email is more evenly split, with 30 percent claiming to have never used Siri to assist with sending an email, while 26 percent claimed to perform this task with Siri daily or almost daily.
Ironically, the mere existence of Siri seems to evoke a range of emotions with users, with comments ranging from "best thing since the invention of toast" to "it's very disappointing" -- however, 55 percent of iPhone 4S users said they were satisfied while only nine percent claimed dissatisfaction, with everyone else somewhere in-between.
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