There are plenty of iOS apps for forecasting the weather, but few of them carry the weight of The Weather Channel itself -- and now the cable channel's own App Store entry has received a slick update, at least for the free version.
The Weather Channel has announced the availability of a major redesign of its iOS app for the iPhone and iPod touch. Available today in the App Store, The Weather Channel version 5.0 offers a simpler user interface and a visually stunning design for a more personal weather experience.
"Our new app is more relevant -- whether it's showing a beautiful image that displays your local weather or allowing you to save your own personalized home screen image, it's more about the weather and content that matters to each consumer," said Cameron Clayton, executive vice president of digital product at The Weather Channel companies. "We've made changes based on consumer feedback to engage users through a deeper and more emotional weather experience."
The update, which borrows a lot of style from the iPad-specific version, marks the first major redesign of the app since 2009, featuring an immediate view of weather conditions that conveys the feel of the weather and offers increased personalization and social integration with iWitness, Twitter, Facebook and email.
The only problem with the new version is that The Weather Channel isn't saying anything about its paid, ad-free version, The Weather Channel Max, which has yet to receive the new coat of paint. That means weather junkies will have to choose between a slick new design populated by ads, or the tired old UI without them. Here's hoping TWC will rectify the situation soon for its paid app users!
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